Genre
The genre does not become immediately apparent when looking at the album cover for Kings and Queens- Jamie T as it is quite abstract, diverse and could be viewed as "old school" in the sense it uses a varied range of colours that are quite drained and not very bright. this is similar to the print advert as the print advert uses the same image as the album cover. This is beneficial in some ways and not so good in other ways. One advantage is that if people recognise the picture when they see the advert it will be easier for them to find the album in store as they will know exactly what they're looking for. As soon as you look at the album cover you notice the unconventional camera shot that is used. This could be considered as conventional for Jamie T as he is quite an unconventional artist that challenges musical boundaries through his use of lyrics and images. One way in which the genre can be identified however is due to the suburban location that is apparent in the image. This is typical of Jamie T's music as he often talks about growing up in London and suburban locations are often a focal point in many of his music videos. An example of when a suburban location is apparent is in the music video for Sticks 'n' Stones.
Media Language
On the album cover quite a lot of visual techniques are used to try and portray meanings but also leave you in suspense as to what the album will entail to try and persuade you into buying the album. On the cover and advert quite a few bright colours are used and they are pinks, greens, blues, purples and oranges but then a drained effect is used. This drained effect gives the album cover some unique appeal as it uses bright colours to try and attract peoples attentions but then the drained effect gives the album a different selling point as it looks quite "old school" so would appeal to a wider range of prospective consumers. A black background is also used which makes the colours of the main images stand out more but also adds to the intrigue about what the album is exactly about. The mise-en-scene is also particularly important as the location used is something that you would expect to see on an indie rap album cover as it uses a lot conventional points from that type of music. The clothes that Jamie T and the other person on the album cover are using also help to identify the indie rap genre as these are typical clothes that you would expect Jamie T and his listeners to wear. There aren't that many connotations that can be taken from this album cover because it is quite a simple but effective sole image. There are words around the whole of the image in a circle which could represent possibly a vinyl record. this to would add to the wanted genre of being old school as a lot of the songs within this album are about Jamie T's younger years. Another meaning that could be taken from the words " Jamie.T Kings&Queens" is that every word is a different colour of shade so this would represent that this album would appeal to all people, men and women and people of different ages races and religions. The album title is also quite a hard to decipher as Jamie T is generally quite a random and unconventional but it could be political as a lot of the songs within the album are about his teenage years but also have political connotations throughout.
Representation
There is quite a strong representation created by both the print advert and the album cover, both of which contribute towards Jamie T's image. The images represent Jamie T in a way in which he hopes will help him to sell his music as it will appeal to his listeners. The sole image of Jamie T jumping in the air creates an image that he is lively, boisterous and quite laddish. This being an image that is typical of Jamie T's music and something that in many aspects appeals highly to the consumers as it is something that they are able to identify with. The multi-tonal and different colours that are used on the album cover for instance also represent Jamie as quite an unconventional and random person which is accurate of many of his songs which challenge conventions of the "accepted music world." The print advert especially adds to the meta narrative of Jamie T as portrays him as a stereotypical "laddish youth."
Institution and Audience
The print advert would most likely to be consumed in a town or magazine as music shops are very likely to have Jamie's poster in the shop window, as he is a very popular artist among teenagers who are the people perceived to have money to spend on music and other technologies. So by displaying Jamie's advert they are likely to go into the shop and spend their money. The album cover is most likely to be consumed in a shop or on an internet site that sells music products as it is simply a cheap way to advertise Jamie's album and it is an easily identifiable cover so people would recognise it an then buy it.
The genre does not become immediately apparent when looking at the album cover for Kings and Queens- Jamie T as it is quite abstract, diverse and could be viewed as "old school" in the sense it uses a varied range of colours that are quite drained and not very bright. this is similar to the print advert as the print advert uses the same image as the album cover. This is beneficial in some ways and not so good in other ways. One advantage is that if people recognise the picture when they see the advert it will be easier for them to find the album in store as they will know exactly what they're looking for. As soon as you look at the album cover you notice the unconventional camera shot that is used. This could be considered as conventional for Jamie T as he is quite an unconventional artist that challenges musical boundaries through his use of lyrics and images. One way in which the genre can be identified however is due to the suburban location that is apparent in the image. This is typical of Jamie T's music as he often talks about growing up in London and suburban locations are often a focal point in many of his music videos. An example of when a suburban location is apparent is in the music video for Sticks 'n' Stones.
Media Language
On the album cover quite a lot of visual techniques are used to try and portray meanings but also leave you in suspense as to what the album will entail to try and persuade you into buying the album. On the cover and advert quite a few bright colours are used and they are pinks, greens, blues, purples and oranges but then a drained effect is used. This drained effect gives the album cover some unique appeal as it uses bright colours to try and attract peoples attentions but then the drained effect gives the album a different selling point as it looks quite "old school" so would appeal to a wider range of prospective consumers. A black background is also used which makes the colours of the main images stand out more but also adds to the intrigue about what the album is exactly about. The mise-en-scene is also particularly important as the location used is something that you would expect to see on an indie rap album cover as it uses a lot conventional points from that type of music. The clothes that Jamie T and the other person on the album cover are using also help to identify the indie rap genre as these are typical clothes that you would expect Jamie T and his listeners to wear. There aren't that many connotations that can be taken from this album cover because it is quite a simple but effective sole image. There are words around the whole of the image in a circle which could represent possibly a vinyl record. this to would add to the wanted genre of being old school as a lot of the songs within this album are about Jamie T's younger years. Another meaning that could be taken from the words " Jamie.T Kings&Queens" is that every word is a different colour of shade so this would represent that this album would appeal to all people, men and women and people of different ages races and religions. The album title is also quite a hard to decipher as Jamie T is generally quite a random and unconventional but it could be political as a lot of the songs within the album are about his teenage years but also have political connotations throughout.
Representation
There is quite a strong representation created by both the print advert and the album cover, both of which contribute towards Jamie T's image. The images represent Jamie T in a way in which he hopes will help him to sell his music as it will appeal to his listeners. The sole image of Jamie T jumping in the air creates an image that he is lively, boisterous and quite laddish. This being an image that is typical of Jamie T's music and something that in many aspects appeals highly to the consumers as it is something that they are able to identify with. The multi-tonal and different colours that are used on the album cover for instance also represent Jamie as quite an unconventional and random person which is accurate of many of his songs which challenge conventions of the "accepted music world." The print advert especially adds to the meta narrative of Jamie T as portrays him as a stereotypical "laddish youth."
Institution and Audience
The print advert would most likely to be consumed in a town or magazine as music shops are very likely to have Jamie's poster in the shop window, as he is a very popular artist among teenagers who are the people perceived to have money to spend on music and other technologies. So by displaying Jamie's advert they are likely to go into the shop and spend their money. The album cover is most likely to be consumed in a shop or on an internet site that sells music products as it is simply a cheap way to advertise Jamie's album and it is an easily identifiable cover so people would recognise it an then buy it.
Luke i dont think you should put it in purple cos it doesn't match!
ReplyDeleteoh good point elliot ill change it asap xx
ReplyDeleteExcellent analysis Luke, please upload the pack and advert so that we can see what you are analysing! ps. i like the font colour
ReplyDelete