The audience feedback which we gathered from our rough cut display helped us massively to make vital changes to our music video wich made our overal production much better.
The class and especially our teacher thought that our car shots were the weakest, after seeing our first rough cut. The transitions between the shots of our cars needed to be tidied up and we were told to play around with the fades and dissolves to find one which looked better than the one we had alredy put in. We found a dissolve which synchronized very will with our footage and was a fast improvement from the original.
This type of help is invauable as it gives us feedback from an audience who will pick up different problems and sections that need editing, ones which we may have overlooked when constructing our music video.
The first feedback we received was when we presented our pitch to the class. We created our pitch as a slide show on Microsoft PowerPoint, including slides to present our; costumes, locations, concept ideas and also what we learnt from technical and product analysis'. In order to present it in the best way we used short summarising bullet points with images to display our point. We then put longer written answers in the notes section in order to explain our bullet points and to answer any questions our audience had.
The feedback we got from both teachers and other pupils helped us to focus on the detail of our video more as there were still aspects that we hadn’t completely thought of and needed to be worked on. Our concept was to create a humuorous narrative-based video in a 'boy meets girl' situation. Our audience posed questions such as 'how will you keep the video humorous?' Although we had ideas for much of our concept, we realised that it was important to focus on specific detail as well as the whole idea. This specifically was useful as when it came to creating our storyboard, as we realised we needed clear ideas of specific shots to depict our story in the best way.
Although we found there were areas of improvement to move forward with our concept we also recieved a great deal of positive feedback. The class particularly liked the track we had chosen and thought that our first concept and ideas were a good idea for a witty music video, which was our purpose. Everybody agreed that we had thought about a number of effective, specific locations, such as a coffee shop and London which match with the lyrics and genre of the artist. They also commented that our costume ideas for a potential 'geek' were conventional within media texts and funny. 'Especially the wig and glasses that made his personality stand out. The pictures below show the costume that we created for our artist to wear.
How did the audience feedback on your finished peices show how successful you were in constructing them?
Our final audience feedback proved to be very worthwhile as we found out a few things that we were and weren't expecting.
One of the questions we asked was: Did you enjoy the video? When our audience answered this question we got a 100% repsonse to Yes. We thought that this was very important as it showed us that we had set out to achieve what we wanted which was an enjoyable video.
Another thing that came out of our final audience feedback was that they thought the video was funny or along those lines most of the answers that came back were either funny,entertaining or humorous which is exactly what we were hoping to achieve as this would give our music video a unique selling point but also challenge the conventions of most mainstream music videos especially ones that are about some sort of romance. The audience we asked also said that they thought the print advert and the digipak were very good as both of them fitted with the genre very well and they specifically said that the digi-pak would have been stereotypical of a geek.
However one thing that we were supirised to come up in our final feedback was about the things that we could improve on. This is because 50% of people said that the type of shots could be improved which we expected as some of the shots were quite repetitive but 37.5% said that the lip synching could have been improved this was particularly suprising as we thought that this was one of our strongest points. The other 12.5% said that the editing need some improvement.
Another answer they we thought was extremmly pleasing was that 100% of people said they would watch it again so this proved that our video would stand up to repeated viewing so we must have done something right as people probably wouldnt find it boring.
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