Audience research - Group 5

We have decided to put together a questionnaire asking questions about the genre of indie rap. we will be asking questions about what people expect to see in this type of genre and gathering information which will help us make decisions later on in our project. We have chosen this style of gathering information because we will be able to send out the questionnaire electronically with a link to our chosen track. By sending it via email we can send to a wide variety of people and only look at the end results, saving time and effort. the advantage of this over say a focus group is that we can ensure more reliable results. In a focus group it may be hard to control people's behaviour and there may be difficulty in gaining valuable answers.

We will for example ask questions about the design of our Digipak, like what designs they would expect to see and what designs would attract them into buying an album. This information could change some of our ideas as we may not have thought of things that people would like to see. We will be designing our questionnaires on either survey monkey, or on a programme like word and we will be using open and closed questions enabling us to gather a range of varied answers. We will obtaining both quantitative and qualitative data from our questions, insuring a varied analysis.

An example of one of our questions is ' What locations would you expect to be used in an Indie rap video ? ' Then we would list a number on different locations for the audience to tick.

We are aiming to send the questionnaire to friends within our age bracket of 15- 21, as this is our target audience.