Slide 3 notes- The product analysis’ have proved very useful as it has allowed us to identify and experiment with ideas about costumes and locations. It has been very helpful as we have looked at artists such as Jamie T, The Streets and Just Jack who all have a similar type of music and therefore many aspects of the music videos are similar. Shots – The use of shots such as handicam goes well with the representation of drunk males in the ‘sticks and stones video.’ this is representative of young males and the artists that occupy the genre. Many of the videos do not relate with the lyrics very much for example in the streets video ‘could well be in’ the whole of the 4th verse talks about his ‘date’ being on the phone… ‘with the phone stuck to the side of her face.’ In the video there is no reference to her being on the phone or being occupied. This therefore highlights the fact that the lyrics do not always relate to the visuals and this is a technique that we intend to use for our own video. The costumes differ a great deal between artists who all have their own specific style of clothing. For example Mike Skinner from the streets always has quite expensive clothes related with the ‘casual’ fashion. This includes Fred Perry polo shirts and expensive jackets. However Jamie T is seen in a regular plain t-shirt a cap and skinny jeans. Our video mentions that he thinks he is a ‘nerd.’ This means for our video we will have to chose costumes that represent this stereotype. Locations often change as the streets ‘could well be in’ is shot in a hotel and ‘never went to church’ is shot in the mountains covered with snow. This is the same artist and so locations are representative of the song and not the genre. The lighting for the videos such as ‘Me & Mandy’ is very realistic and creates a low fi effect. This is the effect we are going for.
Slide 4 notes-The technical analysis has been very useful as it has helped us to understand the massive amount of shots used. With each of the videos that we analysed we realised there were a huge number of shots used. Many of these shots were repeated and seemed to be one shot divided up interspersed with others. For example in Jamie T ‘Chaka Demus’ There seemed to be one long shot of the artist performing in the back of the car but was interspersed with shots of other cars and characters in the car race.
This also made us realise that the duration of each shot is very low. Some shots would be less than a second and the longest shots seemed to be of the artists performing in both ‘Chaka Demus’ and ‘Business Woman.’ This means that when shooting and editing we will have to make sure that there we have literally hundreds of shots to use.
The technical analysis also reinforced the costumes and locations that were used in each of the shots. We listed everything that was seen in the shot and this was what made us realise that there were a great deal of repeated shots.
Slide 5 notes -Our perception of the geek was very accurate as many people thought that the geek should be wearing glasses, having a bow tie, ankle swingers and having a shirt on with a pullover.
We were on the right track with the costume for the performance rap shorts as we thought he should be wearing smart “indie clothes” that were quite stereotypical, however from our results we have found out that the majority of people thought the rapper would be wearing smart designer clothes.
After our research our initial thoughts about locations were reinforced as we found that the majority of people thought that a suburban location should be used with back streets (similar to brightons back alleys). A few people actually specifically said brighton came to mind when they listened to the track.
The majority of people also said that they preferred a narrative based video or a mixture of performance or narrative.
Slide 6 notes- We have decided to go down the teen romance route with our music video. This has enabled us to create an interesting narrative based around our ‘geek’ falling in love and chasing the girl of his dreams. We hope to add an aspect of humour to our video with the inclusion of Luke Hawkins as our Geeky hero. However our video may have a dramatic twist at the end which will change the mood and prove to be thought provoking.
Slide 7 notes-When coming up with our narrative, due to the lyrics at the beginning ‘I’m a student a nerd and I’m 17’ we have decided that the narrative can include the artist dressed as a ‘geek.’ To do this we used the results from our audience research and came up with a costume that would perhaps include a number of these items.
Slide 8 notes-We have many possible locations we hope to include in our music video, one in particular is London as the car we hope to use is owned by Elliot's dad who lives in London so it would make it easier on him.
Other locations include Tonbridge, Leigh and Brighton.
Slide 9 notes-Filming in car – we will need to drive the car in our music video, however Luke cannot drive and as he is the main character this could prove tricky. We will have to film all Luke's parts when the car is stationary and then switch drivers when on the road.
Getting our other actors together.- we hope to use outside actors especially girls. This means we have to be very organised with times and dates when shooting to save time and get all our shots done accurately.
Lip- synching- our track is relatively fast paced with a complex range of lyrics, this may prove tricky to lip- synch well. However Luke our main performer has learned the lyrics off by heart so it should be easy for him to rap in time with the song.
Slide 10 notes-Youthful – The inclusion of 17 – 18 year old in our music video will keep this song young and enable people of that age group to relate to the lyrics and visuals on screen when they watch. Our story includes a love story and some aspect of tragedy which all people of this age will be going through some for the first time.
Humorous – We hope to add an aspect of humour to this music video, some of the lyrics are quite funny and we hope to translate this humour into an effective narrative story.
Unique style – Example has a reputation for doing things out of the ordinary, we hope to enhance his by creating an original music video along the lines of something similar he would be associated with.
Slide 11 notes -So far we have discussed 3 possible ideas for the front of the Digipak.
The first one being a sketch of a nice car which would fit with the title ‘fast car’ and the track that we are filming the video for. We have asked Nick Walker a well known street artist for some possible sketches. This would be good as they are completely original and as did Kanye West with the graduation album, we will have had a well known artist help to promote the album.
Another idea is a shot of ‘example’ (Luke). Many covers use the artist which helps promotion and recognition of the artist. We have taken this idea from ‘Press Play’ by P. Diddy where there is a striking picture of the artist.
The other idea that we discussed was perhaps a picture of a City Skyline, and as we will do some shooting in London we thought the capital would be the best option. There are a number of different styles this could be in, using either a sketch, a cartoon or a photograph.
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